In spring, the traditional manufacturer Mautner Markhof sets its focus on their horse radish products. An easter brunch at a local restaurant was organized to involve relevant media and influencers, which led to great social media buzz for the brand and products. To also show the versatility of the product to the public, recipes were developed by the local chef and spread via press release and raffles including easter baskets.
During Austrias carnival season you can’t miss Krapfen, a sweet fried dough filled wih apricot jam. In 2019, we disrupted the Krapfen season by adding a special and spicy ingredient: TABASCO Habanero Sauce. This unique creation led to great social buzz and was featured in all relevant Austrian media. Following the great success and consumer demands, we repeated the product development in 2020, adding a fluffy cotton candy cloud to spice things up once again.
Established a longterm collaboration between Beefeater24 and the Austrian bloggers Les Factory Femmes to raise awareness for premium quality of the well known gin brand. The project included careful influencer selection, coordinating multiple projects and a photoshooting.


For the English Marmalade brand Chivers we came up with a wedding cake workshop, as the project took place around the Royal Wedding of Harry & Meghan. The project included the overall PR activities and event organization. It was their first brand activation in Austria. 20 key journalists and influencers came together for the "Chivers Royal Tea Time" to get to know and taste the brands products and get creative with the cakes after an introduction by an Austrian confectioner. Infos about the brand's heritage, scones and cake recipe were distributed to relevant media via press release.
Firefly is a charity association that trains music-passionate, intellectual disabled people to become professional DJs. To showcase their talent we oranized a DJ battle with a VIP jury and invited media, influencers and relevant guests. We were able to raise awareness for the club, got good press coverage and created social buzz for Firefly. We definitely made the participants and guests happy and hopefully convinced many of them to book Firefly DJs for their future events.
PhilippLipiarski-6945.jpg)
Established a longterm collaboration between Beefeater24 and the Austrian bloggers Les Factory Femmes to raise awareness for premium quality of the well known gin brand. The project included careful influencer selection, coordinating multiple projects and a photoshoot.


In spring, the traditional manufacturer Mautner Markhof sets its focus on their horse radish products. An easter brunch at a local restaurant was organized to involve relevant media and influencers, which led to great social media buzz for the brand and products. To also show the versatility of the product to the public, recipes were developed by the local chef and spread via press release and raffles including easter baskets.
During Austrias carnival season you can’t miss Krapfen, a sweet fried dough filled wih apricot jam. In 2019, we disrupted the Krapfen season by adding a special and spicy ingredient: TABASCO Habanero Sauce. This unique creation led to great social buzz and was featured in all relevant Austrian media. Following the great success and consumer demands, we repeated the product development in 2020, adding a fluffy cotton candy cloud to spice things up once again.
Established a longterm collaboration between Beefeater24 and the Austrian bloggers Les Factory Femmes to raise awareness for premium quality of the well known gin brand. The project included careful influencer selection, coordinating multiple projects and a photoshoot.


For the English Marmalade brand Chivers we came up with a wedding cake workshop, as the project took place around the Royal Wedding of Harry & Meghan. The project included the overall PR activities and event organization. It was their first brand activation in Austria. 20 key journalists and influencers came together for the "Chivers Royal Tea Time" to get to know and taste the brands products and get creative with the cakes after an introduction by an Austrian confectioner. Infos about the brand's heritage, scones and cake recipe were distributed to relevant media via press release.
Firefly is a charity association that trains music-passionate, intellectual disabled people to become professional DJs. To showcase their talent we oranized a DJ battle with a VIP jury and invited media, influencers and relevant guests. We were able to raise awareness for the club, got good press coverage and created social buzz for Firefly. We definitely made the participants and guests happy and hopefully convinced many of them to book Firefly DJs for their future events.
PhilippLipiarski-6945.jpg)
Established a longterm collaboration between Beefeater24 and the Austrian bloggers Les Factory Femmes to raise awareness for premium quality of the well known gin brand. The project included careful influencer selection, coordinating multiple projects and a photoshoot.


